As of today, November 1st, our companies Trade & Development Holding, Trade & Development Group, Trade Development International, White Bird International and International Food Partners will have a new name: Nuts2.
Answers to most frequently asked questions:
Why did you choose a new name?
Our new name gives us one face and image to the market: Nuts2, proudly represented by Global Trading & Agency (a Nuts2 company!)
Over time new legal entities have brought about new brand names. Now it is time to make clear we’re one company with 1 heart – 1 mission and vision – and 1 goal: to develop economies in Africa (cashew and macadamia processing industry).
What does Nuts2 stand for?
Nuts2 stands for developing transparant chains – from farmer to consumer.
Nuts2 Develop: we aim to develop the economy in Africa
Nuts2 Share; we share our resources, market access, knowledge and experience as well as values and beliefs, in our business relations
Nuts2 Sustain; we are working on sustainable economic development, for lasting impact.
Nuts2 Depend; our business relations we build on trust and for the long term
What does this 2 mean to you?
The 2 represent “Together”; Working together in the chain, with African farmers, local (partner) factories, our customers. Together we bring a quality product from Africa to the consumer..
What was wrong with the old name?
Trading was not an appropriate name in Africa. It does not do justice to the commitment we have through the investment in owned local factories.
What changes for me as a customer?
The name = different, legal entity structure = unchanged.
As a customer you will find Nuts2 on your invoices, with reference to the current legal entity names including their account numbers and registration numbers.
What about Global Trading?
Global Trading & Agency continues to be our brand for independent brokering activities. It is part of the Nuts2 group, just like it was part of the TDH group.
Global Trading & Agency, a Nuts2 company.
What changes for me as a supplier?
The name = different, legal entity structure = unchanged.
As our supplier, you can direct your invoice to Nuts2, with an added reference to the relevant legal entity.
