As of today, November 1st, our companies Trade & Development Holding, Trade & Development Group, Trade Development International, White Bird International and International Food Partners will have a new name: Nuts2.
Answers to most frequently asked questions:
Why did you choose a new name?
- Our new name gives us one face and image to the market: Nuts2, proudly represented by Global Trading & Agency (a Nuts2 company!)
- Over time new legal entities have brought about new brand names. Now it is time to make clear we’re one company with 1 heart – 1 mission and vision – and 1 goal: to develop economies in Africa (cashew and macadamia processing industry).
What does Nuts2 stand for?
- Nuts2 stands for developing transparant chains – from farmer to consumer.
- Nuts2 Develop: we aim to develop the economy in Africa
- Nuts2 Share; we share our resources, market access, knowledge and experience as well as values and beliefs, in our business relations
- Nuts2 Sustain; we are working on sustainable economic development, for lasting impact.
- Nuts2 Depend; our business relations we build on trust and for the long term
What does this 2 mean to you?
- The 2 represent “Together”; Working together in the chain, with African farmers, local (partner) factories, our customers. Together we bring a quality product from Africa to the consumer..
What was wrong with the old name?
- Trading was not an appropriate name in Africa. It does not do justice to the commitment we have through the investment in owned local factories.
What changes for me as a customer?
- The name = different, legal entity structure = unchanged.
- As a customer you will find Nuts2 on your invoices, with reference to the current legal entity names including their account numbers and registration numbers.
What about Global Trading?
- Global Trading & Agency continues to be our brand for independent brokering activities. It is part of the Nuts2 group, just like it was part of the TDH group.
- Global Trading & Agency, a Nuts2 company.
What changes for me as a supplier?
- The name = different, legal entity structure = unchanged.
- As our supplier, you can direct your invoice to Nuts2, with an added reference to the relevant legal entity.
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